January 2007
 

Why aren't people finding my website?

It’s a challenge that faces us all, and it’s a question we hear quite often. Many website owners fool themselves into believing that once the new site is published, their job is done. “If you build it they will come” is the common belief. But that’s not really true. A better mantra would be “If you water it, they will come.”

Let’s look at it from the perspective of the major search engines. Google’s job, as they see it, is to return the best possible results on your search term. What does “best” mean in their eyes? They want to find sites that have in-depth coverage of the topic that you are searching on. They want to find sites that have up-to-date information. Lastly, they want to find sites that others have found to be valuable resources.

What steps can I take to meet these criteria?

  1. In-depth Coverage – If your site is about ice cream, cover it from every which way conceivable. Talk about the origins of ice cream. List recipes of ice cream concoctions from several countries. Have a photo gallery of ice cream trucks. List mp3 downloads of ice cream jingles. By doing this, the Google search bots are smart enough to see that you are quite serious about ice cream, and therefore will assign more value to your site for searches on ice cream.

  2. Up-to-date Information – Google wants to make sure that their customer is provided the most current information. They basically check sites several times each day to see if anything has changed. To comply with this need, simply update your site regularly. There’s always more to say about ice cream!

  3. Valuable Resources – This translates to “are other sites of value linking to yours?” If you are doing a good job with options one and two above, then this will take care of itself. Web users will link to good information. Each external link is seen by Google as a vote of confidence for your site.

A quick check of the Promethius.com statistics shows that we have 138 external links (known as “backlinks”) back to our site. So we have 138 silent “votes” from other websites that constantly work in our favor each time someone searches on Google. Every little bit counts!

Want more advice on how you can help your website? Call the Promethius staff today!
Upcoming Events
January 11
YPCI's First Networking Event of 2007
January 16
Indianapolis Rainmakers - downtown
January 23
Indianapolis Cultural Trail Public Meeting
January 31
Indianapolis Chamber of Commerce
Business After Hours
February 8
Indianapolis Chamber of Commerce
IPL Power Networking Breakfast

 


Why I think podcasting is a no-brainer for any business
by Tony Valle

Back when we started our business and it was just Denver and me, things were tight but we had the distinct advantage of being the main point of contact with every single client in the business. Sure, that's because there were very few clients and we had no staff but ourselves, but that's beside the point!

A very difficult thing for a business owner to accept as his business grows is that he will no longer be able to give ample time to each and every client the way he used to. Denver and I are no exception to this rule. Today we have some clients that one or both of us have never even met. That's scary for an owner and it's unfortunate for the client.

Ever since business growth swallowed up wide swaths of our time, we have tried to find innovative ways to make our clients feel like we very much a part of their lives even though we may not physically be there as much as we would like. Bulk email and post card campaigns have been one way to keep ourselves "in front" of the client. When we get a chance, we will sometimes drop a personal note in the mail. Once in a great while I will clip a news article out and send it to someone.

All this is well and good, but it never really feels right. The direct-mail approach of email and post card campaigns is very efficient, but it’s certainly not very personal. The special notes and article clippings are very personal, but not something you can do for each and every client the way you would like to. What to do?!?!!

Enter podcasting. Podcasting is really just a buzz term that's popular these days. I see it more as simply "broadcasting" through the internet. We have now been podcasting for about two months and the results have been outstanding. There is something about hearing my recorded voice, having dynamic conversations and giving tips, etc., that seems to make the listener feel like I am speaking directly to them and only them. It's a strange phenomenon, but it is a proven fact that radio has that intimate effect.

DEFINITION
podcasting - Podcasting is the method of distributing multimedia files, such as audio or video programs, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like 'radio', can mean both the content and the method of delivery. http://www.wikipedia.org

Strangely, it feels very intimate for those of us behind the mic as well. It’s a chance to spend some quality time to provide what we hope is a very quality service to our clients and the general public. Each single listener can receive the very same quality product that we proudly put our heart and soul into producing.

This may give you the idea that podcasting is difficult and time-consuming. It’s not. We generally keep our eyes and ears open for good topics and ideas throughout the week, gather a few notes and do a little research, and then turn on the mic and talk for a half hour. That one, quality half hour of my time (plus the minor prep time here and there throughout the week) can then be equally shared with an endless number of people. The results are magic.

So podcasting for me has become that perfect mix of very personal and very efficient. It's really hard to beat that combination. Also, I can use it both to keep in touch with current clients AND to prospect for new ones. I truly believe that most organizations will be doing some form of podcasting within the next one to three years. It's just too effective and affordable to pass up.

I would encourage you to give it a try for your organization. Feel free to pay us a visit any time for ideas and inspiration. The door to the Promethius podcasting studio is always open to visitors!


Picking effective passwords

Any one Internet user can have several passwords at a given time. You log into your personal computer, the company's network, your Yahoo account, your online banking, etc. Choosing passwords that are easy to remember is crucial; however, password security is even more important.

An effective password is easy for you to recall when prompted, but difficult for someone else to guess (even someone who knows you). With this in mind, how can you ensure you're picking the right passwords?

  • Do choose a long password. Generally eight or more characters is ideal. Remember, the longer the password, the more difficult it will be for a person (or a hacking program) to guess it.
  • Do use a combination of upper- and lower-case letters (AbC), numbers (123), and symbols (>%$)
  • Don't use keyboard combinations like "asdfg"
  • Do use a unique password for all logins!
  • Don't use the name of your spouse, children, pets, etc.
  • Do choose something that looks random, like Mh@LLifwwa$ (say it in your mind as you type it "Mary had a little lamb, its fleece was white as snow").
  • Don't use your login name or the word "password," and definitely don't leave the password blank!

Now that you have created an appropriate password for each of your Internet logins, you're good to go. For the next 30-90 days, that is. Don't forget to change your passwords often!


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