April 2006 - printable version
 

RSS Boot Camp

If you are like the average internet user these days, you see a lot of terms like XML, RSS, Atom and Feedburner, but don’t really know what they mean. You probably see a lot of these images too:

What are these things? Why are we seeing them here, there and everywhere? Are they a passing fad? What in the world is RSS anyway? Well know this, dear reader: RSS is the future of the internet, and the future is now.

RSS stands for “Real Simple Syndication,” and it involves a family of web feed formats specified in XML. Still not making much sense? Don’t be discouraged. Only the most hardcore, caffeine-popping computer nerd would understand what in the world a web feed format is. Let’s set aside the techie jargon for just a minute and put it in terms we all can understand.

The key here is the term “syndication.” Although several definitions exist for the word syndication, perhaps the most useful for our purposes is as follows:

“The simultaneous distribution of a picture by an organization to its associates.”

A classic case of traditional syndication would be “The Bozo Show,” produced in Chicago at WGN Studios and then piped to several stations across the country. Syndication in the television world was so effective because it was a way to push content out to several different outlets.

In the web world, all the excitement centers around this term “push.” If you think about the common conception of a web page, it’s typically thought of as a piece of content that is just sitting there waiting for someone to stumble upon it. At best one could perfectly optimize his/her web page to rank well in search engines such as Google, thus “pulling” vast numbers of visitors to his/her site. Syndication gives us pushing muscles when before we could only pull.

Upcoming Events
May 1
Get On Board Fair
Glendale Mall

May 6
Taste of Spring 2006
Hunter's Honey Farm

May 6
Evening at the Derby
Junior League of Indianapolis

May 8
Golf Outing at Prairie View
Indianapolis Jaycees

May 11-13
Indiana Avenue Art Lecture Series
Madame Walker Theater
May 20-21
Broad Ripple Art Fair
May 24
Zoopolis 500
Indianapolis Zoo

Welcome to our new staff

Three new friendly staff members have joined Promethius this month, and each has jumped right in on several projects.

Tim Mills is a talented web programmer. Tim also teaches fencing around Indianapolis, including at IUPUI.

Another clever programmer, Joe Young, is an Indiana University grad with an iPod overflowing with rock and pop music.

Kris Arnold is new to our networking team. Kris also loves photography and often takes hundreds of photos within a week.

 

But still this idea of syndication is hard to conceptualize. By now you have a notion that webmasters are somehow using RSS to push content out to people rather than waiting around for people to find their sites. But how specifically does it really work?

Perhaps the best analogy would be that of a magazine subscription. When I decide I want to regularly get Time Magazine, I have to do a little work one time. But once I have set up that subscription, I don’t have to lift another finger. All the new issues come directly to me because I have set up this relationship called a “subscription.”

In the web world, if a website offers an RSS feed they are basically allowing people to “subscribe” to the site such that any new content will be delivered right to their desktops. If I am a New York Yankees fan, I might subscribe to the RSS feed of the NY Times sports section. Once I have subscribed, any new sports article that the Times produces will be sent right to my desktop.

If I am an investor, I can have stock quotes sent directly to my desktop. If I am a movie buff, I can sign up for Roger Ebert’s RSS feed. Get the picture? Trust me, the applications are endless.

But rather than take my word for it, you should find out for yourself. You can follow this easy two-step process to get started:

1. Get a good RSS aggregator – An aggregator is something that helps you organize all of your different RSS subscriptions. The good ones strip away special fonts, shading and gimmicks, and present all your different feeds to you in a uniform manor. We highly suggest using www.bloglines.com as your aggregator. It is absolutely free and it is web-based so there is no software to install.

2. Subscribe to some good feeds – The more you get into this technology the more you will recognize its power. By running several different targeted feeds through one good aggregator, you have saved untold browsing time at the very least. You can spend all that time-savings on reading really good content instead of doing endless web searches.

To get you started, the following feeds are quite fun. Once you have your bloglines account set up, you can add any of these feeds to your account. We should point out too that all these feeds are free subscriptions and require no exchange of contact information that one would normally expect from a traditional subscription. A very large majority of RSS feeds work this way.

Digg: http://www.digg.com/rss/index.xml

Ipoditude: http://www.ipoditude.com/index.xml

Gizmodo: http://feeds.gawker.com/gizmodo/excerpts.xml

NewYorkOlogy: http://www.newyorkology.com/index.xml


Microsoft Office tips

We are very busy at Promethius and we're always looking for ways to save time. Below are some shortcuts we've found for the Microsoft Office 2003 Suite.

1. Quickly draw a line across the page in MS Word by typing three consecutive hyphens and then pressing the Enter key.

2. In Word or Excel, easily duplicate multi-step tasks by creating macros – Go to the Tools:Macro:Record New Macro. Give your macro a name, click the keyboard button to assign a shortcut key to activate your macro, click assign and then click "OK." From this point until you choose Tools:Macro:Stop Recording, every keystroke and mouse click you perform will be recorded for future use. Activate your macro at any time by selecting your chosen keystrokes

3. Compare documents side by side in Word. Open two documents. Then, from the Window menu of one of them, select the Compare Side By Side command.

4. In Excel, when printing charts use the Preview command to see what they will look like in black and white. You can preview images in black and white by going to File:Print, clicking on the Preview button and then the Setup button, selecting the Chart tab, and then checking the Black and white box next to Print. The preview will now be in gray scale, letting you determine if the contrast is sufficient to distinguish the bars, lines, columns, and so on from one another.

5. Create Custom Lists in Excel for those lists that you use over and over. Simply go to the Tools:Options menu and choose the Custom Lists tab. Choose New List and type each item or name (one per line) and then click the Add button. Once you've created the list, you can type any of the list entries in any cell and then drag the fill handle to fill the selected cells with the remainder of the list entries.

6. In Excel, change the direction that the cell pointer moves when pressing Enter. By default, the cell pointer moves down when you press Enter after entering data into a cell. Go to Tools:Options and go to the Edit tab. Check the box next to Move selection after Enter if it isn't already enabled, and choose the direction you want the pointer to move in from the drop-down menu. When working in a document, you can make the pointer move in the opposite direction from the one you've chosen by holding down Shift while you press Enter.

7. Sort by multiple columns in Outlook. Sorting by a single column in Outlook is a simple matter of clicking on the column head. Sorting by multiple columns, however, is not so obvious. First, sort by the first criterion, such as From, by clicking on the column head. Then hold the Shift key down as you click on a second heading, such as Received. Your messages will be sorted primarily by sender, and all the messages from each sender will be ordered chronologically. You can even add additional columns to sort by. Outlook will sort your messages by each additional criterion within the earlier criteria to give you a multicolumn sort.

8. Temporarily turn off the navigation pane for extra reading room in Outlook by using Alt-F1.

If you know of tips and tricks for commonly used programs and you'd like to share with our readers, please send them to support@promethius.com.


Those were the days

Believe it or not, this is a screenshot of Microsoft’s first web page. This was actually considered cutting edge at the time.