| Dear Promethean,
My teenage daughter keeps
telling me that my company needs to start a “blog.”
We already have a website, and from what I can tell, I
don’t really see a difference between a website
and a blog. Is there one?
Technically all blogs are websites
but not all websites are blogs. The term “blog”
is really a slang version of the term “weblog.”
A weblog is generally considered to be a running online
diary of sorts. In a business setting, companies use weblogs
to communicate bits of information to their customer base.
Ford Motor Company, for example, might have posted a preview
of its new ’06 Mustang to the Ford blog.
Blog postings generally contain
functionality that allows the reader to submit comments.
So to continue with the Ford Mustang example, if Ford
had posted an article stating that the ’06 Mustang
would ship only in the color pink, they might have received
countless angry comments from customers through their
blog. If so, Ford would have gained valuable feedback
that warned them of their impending mistake.
This give and take between
company and customer base is generally seen to be the
main virtue of blogs. Perhaps equally as important, blogs
are necessarily text-rich, which makes them more likely
to be found by major search engines. |