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Not Just Another Business Card
When networking or going to business meetings, no matter your field, it is customary to hand out a business card to any potential client, networking contact or business associate. Some professionals return to the office with a small tree's worth of paper in their pockets.

What can make your card stand out in the crowd? Find a way to distinguish your business from the rest by making your card unique. Chances are, if someone is drawn to your card, they are more likely to remember you when its time to make their phone calls.

If you want to try something more graphically appealing than text and your logo, add a photo of yourself so that people can put a face with your name. This increased recognition could make the difference between being a placeholder in the Rolodex and having a business relationship.

One creative concept we came across recently was from Sally Trebing, President/CEO of Alexandria's Gift Baskets™ in Indianapolis. Sally's card was stapled to a small bag of jellybeans, a sweet sneak-peek into her special occasion products.

What can you do in your field that's not just another business card?


The candies stapled to this business card add a unique and personalized touch.

Swan Lake at Clowes Hall
April 22

Season Opening of the Rathskeller Biergarten
April 29
12th Annual Stutz Artists Studio Tour
April 29 - April 30

**May Preview**
Indianapolis 500
The Greatest Spectacle in Racing


Definition
of the Month
Courtesy of Webopedia.

Blog - (n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.

(v.) To author a Web log.


Congratulations Tony!
Please join our staff in congratulating our vice president, Tony Valle, on his recent engagement to Lizzie Schuerman. Tony proposed during a vacation in Florida, and they are planning an August wedding in her hometown of Ainsworth, Iowa.

ASP Model
If you want to beat an IT professional at his/her own game, throw an acronym at him/her that has two distinct meanings. ASP is perfect for this, because programmers will absolutely know that this means Active Server Pages, while network technicians are equally certain that it means Application Service Provider. According to Webopedia, both would be right. Here are their definitions:

Active Server Pages - a specification for a dynamically created Web page with a .ASP extension that utilizes ActiveX scripting -- usually VB Script or Jscript code

Application Service Provider - a third-party entity that manages and distributes software-based services and solutions to customers across a wide area network from a central data center

For purposes of this article, ASP means Application Service Provider. We’ve been getting lots of questions lately about this kind of technology (whether or not the people asking have ever heard the term ASP). ASPs are not new. The technology has been trying to find a home since the late nineties and it is slowly doing just that. Many companies are now utilizing the ASP model on a limited basis. For example, it is now common to outsource database servers. SalesForce.com®, for example, operates as an ASP for its database software. In most cases, the database resides in the vendor’s server rack out in Internet land somewhere and they serve you the web pages which allow you to work with the database.

Of course it goes beyond web applications. Large firms with multiple locations have long shared servers in a central office. Citrix Server and Terminal Services make these types of connections possible. Bandwidth has usually been the stumbling block for smaller companies. Due to cost constraints, T1 and higher Internet connections have not been available to small companies until recently. However, as the price comes down on the bandwidth, new doors are opening for ASP services.

Some of the advantages of ASPs include sharing servers and associated costs with other small companies around the globe. Maintenance of servers is usually the responsibility of the ASP. While these two advantages alone, seem like a dream come true, keep in mind that there are also disadvantages. In most cases, you’ll probably decide to keep some of your mission-critical files onsite. This means that you’ll be maintaining two systems. Another potential problem is that you are relying on your Internet connection for productivity. It would be a good idea to have a backup Internet connection, which will also add costs. At this stage, ASP fees are generally a little higher than maintaining a system internally. This difference is sometimes seen as acceptable rather than having to deal with day-to-day network headaches.

While the ASP model is not a master solution to all of your computer network problems, it may offer some new approaches to your old problems. Please call us at 317-733-2388 if you have questions about how the ASP model might work for your business.

 



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Promethius Consulting, LLC
www.promethius.com