click here for a printable pdf version of this newsletter

Congratulations!

Congratulations to Melissa Dixon, our Director of Creative Services, on her recent engagement. Melissa said "yes" to her new fiance, Troy Gordon, over dinner at Sangiovese in Indianapolis. Melissa and Troy have been dating for nearly four years and plan on getting married sometime early next November.

As Director of Creative Services, Melissa designs websites and print materials for our clients. She is the first employee to get engaged while working for our company. Way to go Dixon!


Definition of the Month
Courtesy of Webopedia...

Streaming - A technique for transferring data such that it can be processed as a steady and continuous stream. Streaming technologies are becoming increasingly important with the growth of the Internet because most users do not have fast enough access to download large multimedia files quickly. With streaming, the client browser or plug-in can start displaying the data before the entire file has been transmitted.

How to Ease PC Headaches

At Promethius, we see lots of technical problems every day. We also see lots of “user” errors every day. Below are some ways you can help prevent both technical and not-so-technical problems.

1. ALWAYS keep your software labeled and readily available. Whenever possible, keep the individual software for each PC separate from others. Gone are the days of using the first CD you can find to load an operating system.

2. Do not place your computer near a heating or cooling source. This can increase chances for static electricity or do outright damage to your PC.

3. Use Surge Protectors. A UPS (uninterruptible power supply) or a surge protector is absolutely essential to prevent damage to computer components and data from electrical surges. No surge protector can help in the event of a lightning strike. When possible, unplug your computers, modems, etc. during thunderstorms.

4. Keep your data files separate from your system files. If you are not on a network, save your files to the My Documents folder. Never save anything in the Windows or WINNT folders. Keep all word-processing, spreadsheets, database, pictures, music and personal files in one location for easy backup and restoration.

5. Backup your data! This is essential. If you are on a network, make sure that you are saving to a location on your server that is backed up daily. If you are not on a network, backup your data regularly. Always expect to lose any data that is not backed up. In this situation, paranoia can be very helpful.

6. Keep antivirus software updated! We all know the absolute necessity of having antivirus software on our computers. Apparently, we do not all understand, however, that the software is completely worthless unless it is kept up-to-date. Download the updated virus definitions for your software at least weekly. If there is a fee associated with the new definitions, PAY THE FEE. The software will not protect your computer unless the updates are applied.

If you would like to hear other ways to protect your PCs, please call us at
317/733-2388.


The Development of Successful Print Projects: Finishing Touches

This article is the third in a series on the development of successful print projects. This month’s topic focuses on the finishing touches.

Now that the paper is chosen and the pictures are high quality and in the correct color format, it’s time to put everything together to form your printed piece. These “finishing touches” will actually be some of the first decisions you will make. For example, you will choose to create a booklet before thinking about paper finishes. But what kind of fold will your booklet have? And what kind of binding will you choose? Those two decisions will affect your design, layout and margins, budget, and possibly the timeline.

One project can take on several different looks depending on the fold you choose. For instance, one 8-page brochure can use a roll, parallel, accordion, gate, map, reverse map, broadside, short or die-cut fold. When thinking about trying a fold you might not be familiar with, ask to see a paper dummy -- a model of the folded piece.

Six major methods of binding each have their own advantages and disadvantages. The kind you choose will depend greatly on your needs and budget.

The saddle wire stitch is a popular choice because it is economical and the book can lay flat when open. The saddle stitch is used for a lot of magazines and publications with a small number of pages. The spine is stapled, often in two places, along the spine. One requirement for this type of binding is that the number of pages has to be divisible by four.



A side wire stitch is more flexible with the number of pages because it will allow single pages to be inserted before stitching. Just as it sounds, a stapling technique is used, but on the side instead of in the middle. The disadvantage is that the book will not lay flat when open.

Spiral and wire-o bindings use metal coils. The result is similar to the spiral notebooks we use for note taking. These methods tend to be more expensive than stitching, and might seem less attractive.

You may have seen perfect binding on a large department store catalog. With this technique, pages are gathered and bound and then covered, all along the left edge. This provides a nice finish, but may not be the best option if you plan to have images or type crossing the gutter between two pages.

The final method of binding is case or edition binding. This method – used in hardcover books – involves pasting and sewing. Case binding provides the best quality, but it is also the most expensive method.

After folding or binding the project, it is ready for distribution! You now have a piece suitable for delivering in the mail or handing out at a trade show.

With all projects, especially time or budget sensitive print projects, it’s important to ask questions until you feel comfortable making the decisions that are required for the project. That is why we are here, and we’re always happy to help.

 



Is there something specific you'd like to see? We'd appreciate your feedback and article ideas.
Please e-mail them to support@promethius.com.

Promethius Consulting, LLC
www.promethius.com